Finpulse operates as an independent broker, connecting financial advisors with nearly all insurance providers available in Germany. The platform serves a dual audience: advisors who need efficient, reliable tools to manage client portfolios, and the end clients those advisors serve.

Over four weeks in 2023, the project covered a full visual rebrand of the landing page and the design of a CRM portal from the ground up. The deliverables were high fidelity wireframes across both desktop and mobile, built with significant creative freedom and little existing reference material to work from. The focus was on creating something functional and trustworthy rather than decorative. Clean layouts, clear hierarchy, and mobile responsiveness were the foundation throughout.