Schattensprünge / Calm Design for Youth Facing Fears
Brave Moments Brand
Schattensprünge helps young adults tackle daily anxieties through peer support and small exposure steps in social situations, built from former members of the Am Grünen Bäumchen group. As co-founder and sole graphic designer with two other co-founders over six months in 2017-2018, I designed a visual system that welcomes participants without adding pressure.
The audience included young people navigating fears that feel bigger than words. Deliverables covered brand strategy, positioning, visual identity, marketing materials, and social media marketing in gentle colors and clear layouts that make showing up feel steady and possible.
When former Am Grünen Bäumchen members shared their need for continued support, Schattensprünge took shape as their next step. My work as sole graphic designer started with listening, then layering calm into every flyer and post.